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  • Identity and design principles

  • Building blocks, rules and files

  • Development and inspiration
  • File archive
  • 1 The starting points
  • 2 The design principles
  • 1 Primary building blocks - always use
    • 1.1 Flag
    • 1.2 Avatar
    • 1.3 Logos
    • 1.4 Translated Logos
  • 2 Secondary building blocks - always use
    • 2.1 The main colours
    • 2.2 Our main typeface
    • 2.3 Logo structure
  • 3 Tertiary building blocks - use if necessary
    • 3.1 Accent colours
    • 3.2 Secondary typefaces
    • 3.3 Dashes and dynamic patterns
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Om sweden.identitytool.se

This manual is aimed at people who work with ‘Brand Sweden’.

We know that you’re a professional. That’s why this manual only contains guidelines and goals for your creativity.

There are a few simple rules. Apart from that, challenge yourself.

  • Logos

    • Puff12

  • Identity starting points

    • Puff2

  • Building blocks, rules and files

    • Puff4

  • Application and inspiration

    • Puff3

© 2020 Identitytool for Sweden