Strategy
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Design principles
Design elements
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Colour
Accessibility
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Tone of motion
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Graphic element
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Design elements
Brand marks
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Overview
Flag
Avatar
Main logo
Sub-logo
Sender system
Social media
Placement
Clearspace
Scale and size
External use
Applications
Colour
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Overview
Primary colours
Secondary colours A
Secondary colours B (greyscale)
Specialty colours
Usage proportions
Applications
Accessibility
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Overview
Colour contrast
Text over image
Typography
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Overview
Hierarchy
Main typeface
Alternative typeface
Fallback typeface
Pairings
Type stairs
Digital
Writing
Alignment
Applications
Grid
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Overview
Construction
Composition
Examples
Applications
Tone of motion
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Overview
Credit style
Credits 16:9
Construction 16:9
Credits 1:1
Text-based videos
Lower thirds
Illustration
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Overview
System and usage
Construction
Colour palettes
Spot illustrations
Pictograms
Hero illustrations
GIF stickers
Applications
Graphic element
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Concept
Visuals
Applications
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Typography